Requirements for opt-in or sign up forms
Here's how you can build a name capture, opt-in, or signup form for your website.
Login and go to subscribers and lists, make a new list, go back to subscribers and lists and click on the green generate code button. From here you can customize your form information, and opt-in response. Be sure to add your company information into the placeholder that we've left for you as an example (see the Auto-responder Text below). You'll also be able to click the type of information you'd like to collect on the form type. The success URL is the "Thank You" page or redirect page after your subscriber signs up.
You should also click the link below to see our guidelines around opt-in language and other compliance suggestions.