TvPCA and CTIA regulations
Carriers require specific information be included wherever you send a marketing message, or where users are invited to sign up to your texting number.
We have gone through great lengths to help keep you and your business safe. The Betwext platform complies with the TvPCA / TCPA and CTIA regulations and we ask that you become familiar with the latest laws. It is very important that customers seek legal counsel for any questions about how the CTIA and other laws will apply to a company’s specific practices.
Here are some general guidelines.
- Always add Opt-out language to each message. Example STOP to End (in bold if web sign up form
- Store and Capture Subscriber Data for Minimum of 4 Years. This should include Phone #, IP and opt-in URL.
- Include business name upon signup. For example You're receiving this text from ******business because you signed up at our site xxxxx.com
- Include "Msg & Data Rates May Apply" message upon signup.
- Send an Opt-out confirmation message and store this information.
- Send at times that make sense for your opt-in subscribers. You'll want to understand and specify time zones.
- Maintain a DNC (Do Not Call/Do Not Message) lists. This is your responsibility as the sender.
Please note: These guidelines are based on carrier conditions of short code service and other industry standards. Each carrier reserves the right to suspend short code service for any user at any time. Betwext is not in a position to interpret any laws, rules, or regulations and is providing this information only as a courtesy. Again, is very important that customers seek legal counsel for any questions about how the CTIA and other laws will apply to a company’s specific practices.
Form more information including examples of opt-in language CLICK HERE