Sending Best Practices
First, the message recipient must knowingly provide consent to you or your customer PRIOR to receiving any text message. That consent must be provided through an electronic signature or some other online sign-up/opt in form that makes clear to the individual they are agreeing to receive messages of this type.
Second, you must identify yourself or the company you are sending on behalf of, the individual to confirm their consent. It is not permissible to message the individual further until they have provided this consent reply.
Carriers are reporting a higher success rate of delivery when text messages are sent without images, emojis, $, ALL CAPS & special characters “ “, use https, company branded links and updated SSL certs. All PUBLIC link shorteners are now prohibited, ex: bit.ly tiny url. All messages MUST include OPT OUT language, for example: "Reply Stop to Unsubscribe".
Note COVID-19 or other related keywords will be filtered if misused and we may at any time remove your account from our platform if we feel you are in violation of our terms or if we are asked by our partner/carriers to remove your account if identified as a bad actor.
Here are things that can negatively effect your sending:
A high opt out rate, which indicates that end users are receiving messages they're more likely to object and generate complaints
A high carrier filtering rate, which indicates that external carrier filters are refusing to deliver your messages
A high delivery error rate, which indicates you may be attempting to contact numbers that are no longer in service
Failure to include clear opt out instructions, for example: "Reply Stop to end" in EVERY bulk message. Please note that the Betwext Messaging Policy requires that you send opt out language that includes the following: "Reply Stop to Unsubscribe" in EVERY bulk text message you send from our platform.
Failure to use double opt-in consent. Some business use cases are required to follow a double opt-in consent process, as set forth by providers messaging policy. Contact firstname.lastname@example.org if you have questions around this.