Sending Best Practices
First, the message recipient must knowingly provide consent to you or your customer prior to receiving any text message. That consent must be provided through an electronic signature or some other online sign-up form that makes clear to the individual they are agreeing to receive messages of this type.
Second, in your first text message to that individual, you must identify yourself and prompt the individual to confirm their consent. It is not permissible to message the individual further until they have provided this consent reply.
Carriers are reporting a higher success rate of delivery when text messages are sent without images, emojis, $, ALL CAPS & special characters “ “, use https, company branded links (not bitly) and updated SSL certs. All messages must include STOP to end. Note COVID-19 or other related keywords will be filtered if misused and we may at any time remove your account from our platform if we feel you ar ein violation of our terms or if we are asked by our partner/carriers to remove your account if identified as a bad actor.
Here are things that can negatively effect your sending:
A high opt out rate, which indicates that end users receiving messages are more likely to object and generate complaints;
A high carrier filtering rate, which indicates that external carrier filters are refusing to deliver your messages;
A high delivery error rate, which indicates you may be attempting to contact numbers that are no longer in service
Failure to include clear opt out instructions in your initial outreach messages. Please note that the Betwext Messaging Policy requires that the initial message that you send to an individual needs to include the following language: "Reply STOP to unsubscribe.”
Failure to use double opt-in consent. Some business uses cases are required to follow a double opt-in consent process, as set forth by providers messaging policy. Contact email@example.com if you have questions around this.